Brand Marketing Director

The Brand Marketing Director leads the end-to-end brand strategy across all channels, partnering with content, creative, and cross-functional teams to deliver consistent, insight-driven campaigns. Working closely with senior leadership, they ensure brand efforts align with business goals to drive long-term growth and innovation in a fast-changing media landscape.
 

Key Responsibilities

• Lead the development and execution of the brand marketing strategy, ensuring alignment with business objectives and market dynamics.
• Define the brand's positioning, messaging and value proposition to differentiate the brands in a competitive Entertainment industry
• Develop the annual and quarterly plans for the company.
• Evaluate and assess campaign performance and KPI's including brand health, funnel metrics, viewing metrics and talkability
• Brand Development and Execution. Oversee the development of all brand assets to ensure consistency across all internal and external communications.
• Partner with cross-functional teams including content, product, performance, CRM to integrate the brand and marketing strategy across customer touchpoints.
• Media Buying and Campaign Management. Develop and execute data-driven media strategies to amplify brand visibility and communicate content offering across key platforms.
• Work closely with the media agency to identify target audiences, select media channels and allocate budgets effectively to maximise reach and ROI.
• Oversee the end-to-end management of brand and content campaigns, ensuring a seamless and integrated approach across all channels.
• Stakeholder Management. Serve as the marketing lead for the company, advocating for the brand's mission and driving the strategy both internally and externally.
• Work closely with senior leadership to ensure that marketing initiatives align with business objectives- Manage relationships with external agencies, studios and creative partners to ensure successful marketing execution.
• Performance Tracking and Reporting. Track the performance of campaigns, providing regular reports on KPIs to assess the impact and shape strategic decision making
• Continuously optimize brand marketing strategies based on results and market trends.
• Leverage data and analytics to measure brand health and consumer engagement, adjusting strategies as needed

 

Qualifications and Experience

• Bachelor's degree in marketing, Business, or a related field (MBA or equivalent is a plus).
• 15+ years of experience in brand management and marketing, with a focus on building and growing brand identities.
• Experience in the Entertainment, Media or digital sectors is preferred
• Strong background in brand strategy and positioning: Demonstrated experience in developing and executing a comprehensive brand strategy, from market research and audience segmentation to competitive positioning and messaging.
• Experience in Integrated marketing Communications.
• Client-side experience is preferred, but not mandatory.

Skills & Competencies

• Knowledge, experience anda passion for entertainment with a proven flair for creativity and desire for improving content marketing.
• Strategic thinker with a passion for creativity and innovation
• Data-Driven Decision Making: Strong analytical skills with the ability to turn insights into actionable strategies.
• Strong Digital and Social Media Expertise.
• Exceptional leadership and people management skills.
• Excellent communication and presentation skills, with the ability to influence and inspire stakeholders at all levels.
• Fluency in Arabic is a plus, but not mandatory

Please note that MCG Talent can only respond to those candidates that we feel meet the criteria laid out by our client.