Personal Brand and Strategic Communications Lead

Written By Justin McGuire

Dubai United Arab Emirates

About the job

We are seeking an experienced Personal Brand & Strategic Communications Lead to take ownership of the long-term personal brand, reputation and strategic positioning of a prominent UAE business leader.

This is a newly created leadership role focused on building, protecting and scaling an established profile across the UAE and internationally. The successful individual will develop and execute a comprehensive personal brand and communications strategy, ensuring a clear and consistent direction across multiple businesses, platforms and markets.

Key Responsibilities

  • Develop and own the long-term personal brand and strategic communications strategy.

  • Lead reputation management, executive positioning and profile-building initiatives.

  • Identify and develop thought leadership opportunities.

  • Lead media strategy and strategic communications programmes.

  • Advise on speaking engagements, partnerships and executive profiling opportunities.

  • Coordinate communications activity across a diverse portfolio of businesses.

  • Work closely with existing communications teams and external agencies to ensure consistency and alignment.

  • Establish clear messaging across businesses, platforms and international markets.

  • Develop dashboards and reporting frameworks to measure brand reach, credibility, engagement and influence.

  • Use data and insights to continually optimise communications activity.

  • Identify opportunities to strengthen regional and international visibility.

  • Deliver against the strategy with a high degree of autonomy and ownership.

Candidate Profile

The ideal candidate will have:

  • Significant experience in strategic communications, reputation management, executive communications or personal brand strategy.

  • Demonstrated experience managing the profile of CEOs, founders, senior executives or high-profile organisations.

  • A strong understanding of executive positioning, thought leadership and reputation building.

  • The ability to develop long-term communications strategies and translate them into effective execution.

  • A data-driven approach to measuring communications and brand performance.

  • Strong commercial awareness and the ability to align communications with wider business objectives.

  • Experience coordinating multiple stakeholders, businesses and agency partners.

  • The ability to operate effectively in a fast-paced, founder-led environment.

Please note that MCG Talent can only respond to those candidates that we feel meet the criteria laid out by our client.

Justin McGuire
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