Professionals say Aloha to data-driven marketing success.

Aloha

Due to a successful high-profile placement previously, MCG Talent were again selected by this business to secure a CEO for their Hong Kong operation.

Finding a leader in a uniquely challenging marketplace

Electrifying professionals needed to supercharge global digital media agency.

Jolt Digital

When a car subscription app needed high volume tech talent across various briefs, job functions and geographies, MCG Talent was the obvious choice.

Need for speed for venture-backed tech company

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If you’re driven, confident, and ambitious, we want to speak to you.​

Looking to partner with an experienced recruitment agency in Saudi Arabia? – you've come to the right place. We are the go-to talent specialists across Marketing, Creative, Communications and Technology. With an established office in Riyadh, we connect the best talent with the most exciting businesses in Saudi Arabia.

Welcome to our newest location in Colombo! We're the prime talent specialists across Marketing, Creative, Communications, and Digital. Our established hub in Colombo is the epicenter for 'Talent Sourced,' our premier outsourcing product. Here, we connect top-tier talent with the most dynamic businesses across the world.

Looking to partner with an experienced recruitment agency in Dubai? – you've come to the right place. For over a decade we’ve worked with brands and businesses, of all shapes and sizes, helping them relocate incredible talent to this diverse and exciting location. We specialise across PR &amp; communications, marketing, creative, engineering, product, data and cyber security at all levels.

Even experienced professionals can get jittery before interviews, but there&rsquo;s a simple way to calm those nerves: preparation. No matter how many interviews you've been through, personalising your approach for each one increases your chances of landing the job. The journey to interview success doesn't start in the interview room or in a virtual call; it begins way before that. Here are some straightforward tips to help you get ready.
Research the company:&nbsp;Before your interview do a deep dive into the company. Having a comprehensive understanding of the company not only boosts your confidence in answering questions about your interest in the role, but also positions you as a well-prepared candidate. Social media channels are a great way to get insights on the most current projects the company are working on, also check out the company&rsquo;s website or do a Google search to see if they have recently featured in any news articles.
Align your CV with the job description:&nbsp;Looking for ways your CV aligns with the job description is a strategic move that will help you feel prepared going into your interview. Demonstrating this alignment through specific examples not only bolsters your credibility but also presents a strong case for your suitability for the role. If, for instance, the job description shows that budget management is a key responsibility, be ready to provide an example of how you have successfully overseen budgets in previous roles. These type of tangible demonstrations of your capabilities showcases your ability to fulfill the role's requirements
Prepare some questions:&nbsp;This one is really crucial, you should aim to prepare 5-10 questions to ask at your interview. To account for the possibility of your prepared questions being addressed during the interview, it's wise to have a diverse selection of questions at the ready. The quality and depth of the questions you ask serve as a direct reflection of your enthusiasm, eagerness, and perceptiveness, so take some time to prepare some thoughtful questions.
Research the interviewer:&nbsp;Attempt to find out who your interviewers are in advance. The interview invitation email might contain this detail. Use LinkedIn and the 'About Us' section on the company's website to delve into their professional backgrounds. This can help you to establish a connection with the interviewers.
Have your answers ready for the common questions:&nbsp;Some of the most common questions you get asked at an interview are sometimes the most difficult to answer. You should prepare in advance to answer questions like &ndash; &lsquo;why do you want to work for this company?&rsquo;, &lsquo;what are your salary expectations?&rsquo; and &lsquo;why are you looking for a new role?&rsquo; Preparing for common interview questions will help you feel more ready to showcase your best self. &nbsp;
Plan for your interview environment:&nbsp;For virtual interviews, ensure familiarity with the required technology and pre-download any necessary tools, find a quiet and comfortable place to do the interview from. For in-person meetings, plan your route and navigation to evade unnecessary stress on the interview day. Though seemingly straightforward, neglecting these preparations can lead to an anxious interview experience.
Remember, even pros can feel nervous before interviews. But you can turn that around with preparation. Tailor your approach for each interview to give yourself the best chance of success. The journey to success starts before the interview&mdash;try these six tips for your best shot. You've got this!

6 tips to help you prepare for your next interview

Dubai offers an unparalleled experience that entices individuals from around the globe. The city is so much more than its awe-inspiring skyline and luxurious lifestyle; it boasts a huge range of perks and culture, that make it an ideal destination for expats seeking a fulfilling and rewarding life. From exceptional career opportunities to a vibrant culture and thriving expat community, Dubai truly has something for everyone.
<h2 class="MsoNormal">Limitless Career Opportunities</h2>
With its booming economy and worldwide impact, the city is a hotbed of diverse job opportunities. Whether you're a seasoned professional or an ambitious newcomer, Dubai offers an array of sectors including <a href="../../../../../../sectors/communications/">Communications</a>, <a href="../../../../../../sectors/creative/">Creative</a>, <a href="../../../../../../sectors/digital-marketing/">Digital Marketing</a> and <a href="../../../../../../sectors/technology/">Technology</a> to thrive in. The city's constant growth means there's always room for advancement and honing your professional skills. Dubai is a place where ambition and innovation thrive, making it the perfect spot to supercharge your career.
<h2 class="MsoNormal">Safety and Security</h2>
Dubai is renowned for its commitment to safety and security, creating an environment where residents can enjoy peace of mind. With low crime rates and stringent laws, the city provides a safe haven for families, professionals, and individuals alike. Whether you're walking the bustling streets or exploring the tranquil beaches, Dubai's unwavering dedication to safety ensures a worry-free lifestyle, and means it must be one of the only cities in the world where you can leave your door unlocked or put your phone down to reserve a table without a second thought.
<h2 class="MsoNormal">Tax benefits&nbsp;</h2>
One of the major perks of working in Dubai is the attractive tax benefits for employees. The city operates on a tax-free salary system, which means you get to keep 100% of your hard-earned income. That's right, no income tax deductions eating into your paycheck! This tax-free environment allows you to enjoy a higher disposable income and save more for your future. Whether you're looking to boost your savings, invest in your dreams, or simply enjoy a higher standard of living, Dubai's tax benefits make it a financially rewarding place to work.
<h2 class="MsoNormal">Active and Outdoor Lifestyle</h2>
The city offers&nbsp;an extremely diverse range recreational activities. If you like adrenaline sports imagine wakeboarding in the Arabian Gulf with the stunning city skyline as your backdrop, or sandboarding down massive sand dunes in the desert. If the great outdoors is more your thing, Dubai has you covered - hiking, biking, golfing, horseback riding, or even skydiving are all common hobbies in the city. Dubai has a huge focus on health and wellness and is home to a huge number of world class gyms and wellness facilities. So, whether you are looking to get your heart racing or relax you will have a choice of activities in the city. 
<h2 class="MsoNormal">Rich Culture and Dining Scene</h2>
Dubai is a melting pot of cultures, blending traditions from all corners of the globe. The city celebrates diversity and has a real love for art, music, and heritage. You can dive into Dubai's captivating history at the Dubai Museum or catch mind-blowing performances at the famous Dubai Opera House. And let's talk about food! Dubai's culinary scene is a foodie's paradise. Whether you're craving high-end dining at Michelin-starred restaurants or&nbsp;want something more relaxed, Dubai serves up an array of global cuisines that satisfy every craving.
<h2 class="MsoNormal">Thriving Expat Community</h2>
Dubai's allure as an expat destination lies in its thriving and inclusive expatriate community. The city attracts professionals from all corners of the globe, fostering a diverse and cosmopolitan environment. Expats find support and camaraderie through various community groups, clubs, and social networks. Whether you're attending cultural events, joining sports teams, or participating in networking opportunities, Dubai offers ample avenues to forge lasting friendships and professional connections.
<h2 class="MsoNormal">Location, Location, Location</h2>
Being at the crossroads of Europe, Asia, and Africa means Dubai is your gateway to the world. You can easily hop on a short flight and dive into the markets of Istanbul, wander through the historical streets of Cairo, or soak up the sun on the dreamy beaches of the Maldives. With Dubai's central position, you have endless opportunities for adventures and unforgettable memories.
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So, are you ready to take on your next adventure? At MCG Talent we have an experienced team of recruiters who can support you to find the right opportunity in Dubai, <a href="../../../../../contact/">contact us</a> today to find out how we can help.

Dubai: A World of Opportunities Await You

Chances are you've come across the term Employee Value Proposition (EVP) &ndash; it's becoming a common topic in workplaces and on platforms like LinkedIn. But EVP isn't just another trend; it's a crucial factor that shapes how potential employees see and engage with your organisation &ndash; and you must get it right.
So, what exactly is EVP, and why does it matter so much?
EVP encompasses the unique blend of benefits, opportunities, culture, and overall experience that an organisation offers to its employees. It's the promise a company makes to its workforce, outlining what employees can expect in return for their time, skills, and commitment. Think of it as the magnet that attracts and retains top talent, while also reflecting the company's values and culture.
If your company boasts incredible benefits and opportunities but isn't translating them into an EVP, you're missing out big time. Think of an EVP as your secret weapon&mdash;a guide that helps you attract and keep talent based on the real perks of working for your company.
What's the difference between EVP and employer brand? Employer brand turns your EVP into an appealing external message, sometimes causing the terms to be used interchangeably. Think of EVP as the commitment to employees, while the employer brand is how you showcase your values, business approach, and work environment to the world. You can use your EVP to inform your employer branding and show the world what you've got and win over top talent.
Benefits of a strong EVP:
Talent Attraction:&nbsp;In a competitive job market, EVP can be the distinctive factor that draws candidates to your organisation. According to studies by LinkedIn, 75% of job seekers consider an organisation's reputation and employer brand before even applying.
Employee Engagement:&nbsp;A strong EVP nurtures a sense of belonging and purpose among employees, leading to increased engagement levels. Research by Gallup reveals that engaged employees are 21% more productive and 87% less likely to leave.
Retention Power:&nbsp;When employees feel valued and connected, they are more likely to stay loyal to the company. A study by Glassdoor found that organisations with a robust EVP experience 22% lower turnover rates.
Cultural Harmony:&nbsp;EVP aligns the expectations of employees with the company's culture and values. When there's a match, employees tend to be happier, creating a positive work environment.
Financial Benefits:&nbsp;According to a study by Harvard Business Review, organisations with a robust EVP can reduce compensation premiums by up to 50%, as employees are attracted to more than just salary.
Sounds great right?, so how do you leverage the EVP?
Here's some example of how you can use your EVP:
Recruitment Messaging: Incorporate your EVP into job descriptions, recruitment advertisements, and career pages. Highlight the unique benefits and culture your organisation offers to attract the right candidates.
Interviews and Onboarding:&nbsp;During interviews, discuss how your EVP aligns with the candidate's aspirations. Use it to set expectations and excite potential hires. Once hired, ensure the onboarding process reflects the promised EVP.
Employer Branding: Showcase your EVP on your company's website, social media, and marketing materials. Consistent branding reinforces the positive image you're presenting to potential candidates.
Employee Engagement: Continuously communicate your EVP to employees through internal channels. Regularly remind them of the benefits and opportunities they can access within the organisation.
Market Differentiation: Highlight your EVP in comparison to competitors to demonstrate why your organisation is the preferred choice for talent.
An effective EVP not only attracts talent but also ensures promises are upheld throughout the employee journey. It's a dynamic tool that strengthens your employer brand, improves employee satisfaction, and fuels company growth. Central to this success is clear and strategic communication. By conveying your EVP's value and actively involving employees, you drive your organisation towards success in talent attraction and retention.
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Are you looking to build your team? <a href="../../../../../../forms/submit-a-vacancy/">Contact us</a> today to speak to one our recruitment specialists.

Employee Value Proposition (EVP) - Your key to attracting and engaging top talent

For decades governments across the Middle East have encouraged initiatives designed to promote the recruitment of nationals to desirable job roles in the private sectors. For Saudi Arabia and the UAE, these initiatives have been mildly successful if slow going. In Saudi Arabia several sectors, notably finance, mining, and education, have achieved parity, with headcounts of <a href="https://www.arabnews.com/node/1890971/saudi-arabia">50% or more Saudi nationals</a> and the rate across the private sector as a whole is increasing. Certain sectors, such as finance, have experienced success at exceptional rates. In Q3 2022 it was reported that capital market institutions reached a rate of <a href="https://www.arabnews.com/node/2228601/business-economy">77%</a> &lsquo;Saudization&rsquo; overall, and some companies maintain rates of 95-100% Saudi nationals employed.
Likewise, the UAE has launched <a href="https://www.thenationalnews.com/uae/government/2021/09/12/50-projects-latest-plans-for-uae-unveiled-in-abu-dhabi/">several new incentives</a> designed to empower Emiratis in the workforce with the stated aim of ensuring all private sector employers in the UAE should have a workforce that is at least <a href="https://www.thenationalnews.com/opinion/comment/2022/02/11/the-benefits-of-welcoming-more-emiratis-into-the-workforce/">10%</a> Emirati by 2025. A big jump from previous requirements of 2%. Nor are the UAE and KSA alone. Kuwait, Qatar, Oman, Bahrain and many other Middle Eastern states have percentage targets of national employees for businesses operating there.
For many employers however nationalization efforts can present a real struggle when it comes to attracting and retaining talent. The local talent pool can be small or, in the case of KSA, large but relatively under skilled, niche skills are in high demand and competition for national employees with the right expertise is fierce. Forcing employers to look abroad for the skills they need.
<h2 class="p1">Diversity and national talent quotas </h2>
Nationalization targets can also affect wider diversity drives for employers. Women are highly sought after in diversity drives in the Middle East. <a href="https://www.pwc.com/m1/en/publications/women-in-work-index.html">PWC&rsquo;s report</a> &lsquo;Women in Work:
Insights from Middle East and North Africa&rsquo; found that there is evidence &lsquo;the gender-equality agenda is progressing despite challenges including lack of support after a career break, deep-seated social norms, and gender stereotypes and bias.&rsquo; The same report found that 66% of women working across MENA supported government targets for gender diversity in the private sector.
Nevertheless, the pool of skilled female talent in the Middle East is small. In Saudi Arabia, women make up just <a href="https://data.worldbank.org/indicator/SL.TLF.CACT.FE.ZS?locations=SA">31%</a> of the overall labour force and it can be difficult for foreign women to be awarded work visas. This can make it difficult for employers to meet nationality percentages in the workforce who also want to hire diversely to meet internal ED&amp;I targets.
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<h2 class="p1">How to develop national talent pipelines that support diverse hiring</h2>
For employers who want to develop robust national talent pipelines and meet inclusive hiring targets, MCG Talent can help. We are often tasked by businesses to help them attract new local talent in the Middle East and retain crucial skills, and to help organisations source expat labour in the face of increased competition.
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<h3 class="p1">1. Develop an attractive Employee Value Proposition (EVP)</h3>
Businesses are increasingly aware of the importance of their employer brand when it comes to developing a talent pipeline that attracts and retains critical skills and expertise. A key part of your brand as an employer is the EVP. Your EVP is everything that you offer a potential employee in exchange for their skills and effort beyond salary and compensation.
That means your EVP needs to showcase your company beliefs, mission and culture. The core values of your business. For example, if a core business value is work-life balance you may choose to build flexibility and remote working into your EVP. By aligning your EVP with your core business values you will attract and retain employees who share those values and create a cohesive working environment.
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<h3 class="p3">2. Offer better benefits to encourage retention</h3>
Given the competition for local talent many young professionals choose to move positions on average every 2-3 years. As opportunities increase but talent pools remain static this frequency may likely increase as employers try to tempt talent with higher salaries.
But by offering better all-round benefits such as greater autonomy, flexible ways of working and attractive, clearly outlined career paths, employers can encourage professionals to stick with their organisation for the long-term. Reducing the reliance on foreign nationals, lowering recruitment costs, and strengthening employee morale.&nbsp;
Better benefits can also help you hire more diversely. Improving your package of benefits around flexible working, healthcare and family care can support employees from many different backgrounds and make it easier to attract and retain diverse talent.
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<h3 class="p3">3. Do not ignore the power of professional development</h3>
Hiring for potential is a fantastic strategy to help you meet nationalization targets and develop crucial skills that may not be readily available in the current labour market. Identifying and hiring nationals who are ambitious and who will benefit from rigorous training can help combat skills gaps, ensure best practice, and reduce hiring costs.
Training opportunities can also drive retention so its important to ensure that the training and development you offer is well thought out and globally recognised.
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<h3 class="p3">4. Use mentorship schemes to funnel nationals into leadership roles</h3>
Much has been done by governments in the Middle East to encourage nationals into studying sought-after skills and this has led to an increase of nationals entering the workforce at junior level. However more needs to be done to support nationals into senior roles especially in multinational businesses. This is especially true for women. For example, while <a href="https://oxfordbusinessgroup.com/articles-interviews/how-the-uae-and-saudi-arabia-are-expanding-the-representation-of-women-in-the-workplace-2">38%</a> of STEM graduates in KSA are women only <a href="https://www.arabianbusiness.com/jobs/middle-east-businesses-have-less-female-leaders-compared-to-global-average-report">3%</a> of leaders in the region are female, trailing the global average of 7%. Mentorship can be a valuable tool to help prepare nationals for leadership and encourage them to aim high. Mentorship schemes can be particularly helpful for women returning to work after a career break, giving them the support and performance management tools to succeed.&nbsp;
<h2 class="p3">Attract and retain exceptional talent across the Middle East and Asia with MCG Talent</h2>
MCG Talent is experienced in ensuring businesses access critical skills and experience and can meet the challenges of finding national talent. Our experience of the market, industry knowledge and commitment to your goals can help you find the best people for your organisation, whilst representing your brand with integrity and respect.
Thanks to offices in Dubai, Hong Kong and Singapore, and soon to open in Riyadh, we offer unique insight into the trends shaping recruitment in the region and can provide tailored advice and services that make sure your business can access the talent and skills you need.
Contact MCG Talent and connect with a consultant today!

Fostering a culture of inclusion and attracting national talent in the Middle East 

Hong Kong has been facing talent shortages in recent years, leading to concerns about its ability to maintain its status as a global business hub. However, there are encouraging signs of a positive shift in the talent market as professionals begin to return to the city, drawn by the numerous advantages of working in Hong Kong.
The Talent Shortage Challenge:&nbsp;According to the Talent Shortage Survey 2023 conducted by the Hong Kong General Chamber of Commerce, a significant 74% of employers in Hong Kong have been grappling with talent shortages. This issue has persisted for up to three years for 61% of the surveyed employers. The survey highlights that junior-level management positions experience the most significant talent shortages, while senior management positions face the least shortage.
Factors Behind Talent Shortages:&nbsp;The survey respondents identified several factors contributing to the talent shortages. The desire for higher pay was cited as the leading factor, with 79% of employers acknowledging its influence. Emigration was another significant reason, with 70% attributing talent shortages to professionals leaving the city in search of better opportunities elsewhere. Other factors included the pursuit of better work-life balance, aspirations for more senior positions, shifting to different career fields, and accepting overseas job offers.
Resurgence of Talent in Hong Kong:&nbsp;Despite the challenges, there is now a positive trend of professionals returning to Hong Kong. The median pay increase in the city has rebounded to pre-pandemic levels at 4.5%, indicating growing opportunities and incentives for professionals. This resurgence in salaries has led to companies competing to offer higher wages to retain and attract skilled individuals.
The Appeal of Hong Kong:&nbsp;Hong Kong continues to hold its appeal as a prominent financial and business hub in Asia. Hong Kong's strategic geographical location and close connection to mainland China make it an attractive destination for businesses and professionals seeking opportunities in the region. Its resilience in overcoming challenges, such as border closures and economic contractions, showcases its adaptability and capacity to recover. In addition to its competitive edge in wealth management, Hong Kong's proximity to mainland China and its large capital market make it an ideal choice for businesses looking to expand their reach in the region. The city's global reputation and multicultural environment also enhance its appeal to professionals from around the world.
Thinking of making the move? Here&rsquo;s some of the things we love about Hong Kong:
With its iconic skyline, vibrant culture, and remarkable natural beauty, Hong Kong stands as a world-class metropolis like no other. From stunning panoramic views to a unique blend of urban and literal jungle, the city offers an unparalleled experience. Hong Kong's urban landscape is a fascinating amalgamation of towering skyscrapers and serene nature. Surrounded by ancient mountains, deep oceans, and picturesque harbors, only a quarter of Hong Kong's land area is inhabited, making it feel like a thriving city nestled within a lush jungle. This unique combination allows for moments of absolute stillness amidst the fast-paced city life, providing opportunities for reflection and gratitude.
The city that never sleeps, Hong Kong's vibrant nightlife is world-renowned. Its nightlife is not confined to weekends alone; it remains lively throughout the week, offering a plethora of options for night owls to enjoy. Beyond its urban attractions, Hong Kong's real jewels lie in its pristine beaches and abundant nature. With numerous protected areas, country parks, and hiking trails, the city offers an escape into nature just moments away from the bustling streets.
Convenience is deeply ingrained in Hong Kong's DNA, boasting an efficient public transportation system that eliminates the need for personal cars. The compact size of the city allows easy access to various attractions, making it a convenient and well-connected place to live.
The weather in Hong Kong is known for its dynamism, with dramatic changes creating stunning photography opportunities and adding an element of excitement to daily life.
In conclusion, Hong Kong is a city that embodies the best of both worlds&mdash;a captivating metropolis harmoniously coexisting with the serenity of nature. Its convenience, safety, vibrant culture, and unique character make it a truly special place to live and experience.
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Hong Kong Talent Market Witnesses Positive Shift as Professionals Return

Amidst a climate of economic uncertainty, the <a href="https://www.weforum.org/agenda/2023/01/the-outlook-for-2023-is-uncertain-but-here-s-what-we-know-about-the-global-labour-market-davos23/">World Economic Forum</a> reveals that there is a global decline in hiring, leading to the balance of power shifting towards employers.
The MENA region's rapid economic and technological growth has intensified competition in the job market. To stay ahead of the curve amidst emerging trends, widening skills gaps, and candidate demands, recruiters in the MENA region have acted by streamlining their hiring processes, as highlighted in the insightful&nbsp;<a href="https://www.arabadonline.com/en/details/news-in-brief/86-of-Recruiters-Expect-Remote-Hiring-to-Increase-in-2022">'Recruitment Practices in the MENA Poll 2022'</a>. By adopting cutting-edge technologies such as AI-powered SaaS recruiting platforms, organisations can better streamline their talent acquisition process. This enables them to efficiently identify, engage, and hire top-notch candidates, eliminating the risk of missing out on exceptional talent and making it even more essential that your application stands out.
Similarly, in the APAC region, the competition is fierce. Although countries in this region have seen unemployment drop to below pre-pandemic levels and vacancies increase, including in Singapore&nbsp;<a href="https://www2.staffingindustry.com/row/Editorial/Daily-News/Asia-Pacific-Unemployment-for-APAC-countries-dips-to-pre-pandemic-levels-while-job-vacancies-surge-62250">(127%)</a>, the employment landscape is still extremely volatile. Not to mention, in the APAC region, <a href="https://ones.software/blog/2022/10/19/why-hybrid-working-is-the-winner-in-the-apac-region-experts-explain/#:~:text=Referring%20to%20the%20latest%20report,and%20allowing%20hybrid%20work%20arrangements.">85%</a> of organisations are now promoting hybrid working, and <a href="https://www.flexos.work/apac-essential-hybrid-work-statistics/">7 in 10 organisation</a>s are proactively seeking out global talent and embracing remote working arrangements. As employers look to access overseas talent pools, candidates now face intense competition.
When you consider that&nbsp;<a href="https://www.bangkokpost.com/business/2379986/the-great-resignation-is-set-to-continue?utm_campaign=Article&amp;utm_source=article_suggestion_business&amp;utm_medium=reccommended&amp;utm_content=suggestion-article.%20View%20our%20policies%20at%20http://goo.gl/9HgTd%20and%20http://goo.gl/ou6Ip.%20%C2%A9%20Bangkok%20Post%20PCL.%20All%20rights%20reserved.">one in five employees</a> in the APAC region intend to switch to a new employer in the next 12 months and how unpredictable the market is, candidates need to prepare and adopt strategies that help them stand out against the rising competition.
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Tailor your CV and profile for the job you want
To truly shine among other job applicants, it's essential to customise your CV for every job you apply for. This involves delving into the company and job description, identifying the specific skills and experiences they're looking for, and highlighting them prominently. Simply submitting a generic CV will not suffice.
For example, if you're applying for a marketing role, name the specific campaigns you were involved in and the marketing software you have expertise in, whether that&rsquo;s Adobe Creative Suite or marketing automation tools such as MailChimp or HubSpot.&nbsp; With a staggering <a href="https://thetalentpoint.com/talent-tips-the-biggest-struggles-when-looking-for-jobs-in-dubai/">92% of recruiting firms</a> in Dubai using sites including LinkedIn and Facebook to recruit candidates, it&rsquo;s essential that you also tailor your social media to the role if it&rsquo;s used as a professional profile.&nbsp;
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Be specific
Employers are impressed by specifics in your CV and profile. Quantify your accomplishments using numbers and percentages to showcase your impact in previous roles. For example, instead of stating "increased sales," use "increased sales by 20% within the first year." Specifics create a stronger picture of your achievements and provide evidence that support your claims, allowing employers to grasp what you can offer their organisation.
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Consider the company's culture and values
Research a company's culture and values before applying for a job. Ensure your professional profile reflects your alignment with them if they align with your own short and long-term goals. Employers seek candidates who share their values and fit with their company culture as it indicates more longevity in the employer-employee relationship.
To research a company's culture, start by reviewing their website, social media accounts, and employee reviews on sites like Glassdoor. Look for indications of the company's mission, values, and work culture, such as how they treat their employees or how they approach customer service. For example, if a company highlights some of their perks to be free therapy session, mental health days, and wellness allowances, it&rsquo;s a great indication that the company prioritises their employee's well-being and happiness.
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Consider the tone of voice and image you present online
In today's digital age, it's crucial to be mindful of the tone of voice and image you project online. Your social media, personal websites, and blogs are an extension of your professional persona, and potential employers are likely to review them before making a hiring decision. It's therefore essential to ensure that your online content accurately represents your expertise in your field and is appropriate for the public domain.
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Do your research
It's essential to conduct thorough research on the company, the position, and the industry before applying for a job. This will give you a comprehensive understanding of the employer's expectations, which will enable you to tailor your CV and profile to meet their specific needs. Moreover, it will help you prepare for the interview and demonstrate your knowledge and enthusiasm for the company and the industry. For instance, if you are applying for a marketing role in a tech company, understanding the latest digital marketing trends and the company's target audience will give you a competitive edge during the hiring process.
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Show off creativity
From creating a unique CV design and a portfolio of your best work, to a video that introduces yourself, showcasing your creativity through innovative ways can help differentiate you from other candidates. However, be mindful not to overdo it and ensure that any creative elements you include are appropriate for the job you're applying for. For example, a graphic designer may create an eye-catching and visually appealing CV to showcase their design skills, while a social media manager may use their social media profiles as their portfolio to demonstrate their content creation abilities. By incorporating creative elements, you not only grab the employer's attention but also demonstrate your skills and suitability for the role.
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Time for a change? We&rsquo;ve got your next role waiting&nbsp;
Having placed candidates in 14 countries across the globe, we know our stuff! By getting to know you, our experts will help you excel in your career, whether it&rsquo;s entry level, mid-senior, or c-suite roles you&rsquo;re looking for.
We&rsquo;ve done the work, so you don&rsquo;t have to, developing long-standing relationships and cultivated bases in the Middle East and Asia &ndash; it's what gives us an edge that others struggle to match. With careers in digital, marketing, and technology, from big name brands to &ldquo;new kids on the block&rdquo; start-ups, it is an exciting time to explore opportunities. Contact MCG Talent and benefit from a unique service, tailored to suit you. Let us help you find your next role.
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How to stand out from rival candidates when competition is fierce

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OpenAI, over the last week, has introduced Sora: which is being called the future of video creation. This purportedly groundbreaking generative video model can transform text descriptions into detailed, high-definition video clips up to a minute long, marking a significant advancement in text-to-video generation technology.&nbsp;
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A Glimpse into the Future&nbsp;
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Before its official unveiling, OpenAI provided a sneak peek of Sora's capabilities with four sample videos from MIT Technology Review. These videos demonstrate Sora's ability to understand complex interactions and generate highly detailed scenes. One video showcases a bustling Tokyo street scene with 3D objects and realistic movement, while another features a papercraft underwater scene, highlighting Sora's ability to maintain a consistent style and handle occlusion effectively.&nbsp;
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Pushing the Boundaries&nbsp;
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Sora builds on earlier generative video models but takes it to the next level. While previous models could only produce short, grainy clips, Sora can generate high-definition videos up to a minute long. This advancement is achieved by combining a diffusion model, similar to the one used in OpenAI's text-to-image model DALL-E 3, with a transformer neural network. This unique combination allows Sora to process video data in chunks, similar to how a transformer processes words in a block of text.&nbsp;
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Challenges and Considerations&nbsp;
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Despite its technical achievements, Sora is not without its challenges. One of the primary concerns is the potential misuse of fake yet photorealistic videos. To address this, OpenAI is taking a cautious approach by sharing the model with third-party safety testers and seeking feedback from video makers and artists to ensure responsible use.&nbsp;
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Looking Ahead&nbsp;
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Despite these challenges, OpenAI is optimistic about Sora's future. The company sees Sora as a glimpse into the future of AI-generated content, with the potential to revolutionise how we create and consume video. While there is still work to be done to address concerns about misuse, OpenAI is committed to ensuring that Sora is used responsibly and ethically.&nbsp;
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OpenAI has revealed that Sora can create videos based on still images or extend existing footage with new material. The company has provided access to Sora to a select group of researchers and video creators to test its capabilities. OpenAI is taking steps to prevent misuse of the technology by limiting access and implementing filters to block requests for violent, sexual, or hateful content.&nbsp;
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OpenAI's Sora represents a significant step forward in AI-generated video creation. With its ability to transform text descriptions into detailed, high-definition video clips, Sora has the potential to revolutionise the video creation process. While there are challenges to overcome, OpenAI is committed to ensuring that Sora is used responsibly and ethically, paving the way for a future where AI plays a key role in creative endeavours.&nbsp;
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Sources:&nbsp;&nbsp;
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<a class="Hyperlink SCXW199654182 BCX0" href="https://www.technologyreview.com/2024/02/15/1088401/openai-amazing-new-generative-ai-video-model-sora/" target="_blank" rel="noreferrer noopener">https://www.technologyreview.com/2024/02/15/1088401/openai-amazing-new-generative-ai-video-model-sora/</a>&nbsp;
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<a class="Hyperlink SCXW199654182 BCX0" href="https://www.theguardian.com/technology/2024/feb/15/openai-sora-ai-model-video" target="_blank" rel="noreferrer noopener">https://www.theguardian.com/technology/2024/feb/15/openai-sora-ai-model-video</a>&nbsp;&nbsp;
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Is This The Future of Video Creation? OpenAI's Sora 

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AI is shaking things up in a big way across workplaces in Asia-Pacific. From making operations more efficient to boosting how much workers can get done, AI is pushing both employers and employees to adapt to a workforce that's more dynamic and collaborative than ever before. Amazon Web Services (AWS) recently commissioned a global research firm, Access Partnership, to conduct a survey of almost 15,000 employees and 5,000 employers across the Asia-Pacific region. According to the survey, most Asia-Pacific employers reckon they'll be using AI solutions and tools by 2028. (It could happen faster!)&nbsp;
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AI Skills = Higher Pay Cheques&nbsp;
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Having AI skills is looking like a major payoff for workers. The study found employers are willing to pay IT staff with AI know-how a whopping 44% more on average across nine Asia-Pacific countries. But it's not just techies - employers are dangling higher salaries for AI-savvy workers in areas like research, sales, marketing, operations, finance, legal and HR.&nbsp;
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Want a Career Boost? Learn AI&nbsp;
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With the potential AI has, it's no surprise that four out of five Asia-Pacific workers want to get upskilled in AI to fast-track their careers. This want for AI skills spans generations - significant numbers of Gen Z, millennials, Gen X and even baby boomers are keen as mustard to learn AI. Overall, 93% of workers reckon having AI skills will mean good things for their careers like higher productivity, more job satisfaction and swifter promotions.&nbsp;
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The Productivity Payoff&nbsp;
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When workers start using AI tools, a serious productivity bump is on the cards for Asia-Pacific organisations. Employers expect a 51% spike as AI automates repetitive tasks, streamlines workflows and improves outcomes. Workers agree, thinking AI could crank up their productivity levels by as much as 50%.&nbsp;
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Generative AI is The Future&nbsp;
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Generative AI, which can whip up new content and ideas at rapid speed, is set to transform how we work. A staggering 93% of Asia-Pacific employers and 90% of workers anticipate using generative AI tools on the job within five years. Better innovation, less manual tasks, smarter outcomes and faster learning are the top benefits employers see.&nbsp;
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Plugging the AI Skills Gap&nbsp;
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While the potential of AI is massive, the study uncovered a significant skills shortage in Asia-Pacific. A whopping 79% of employers are prioritising hiring AI talent, but 75% are really struggling to find the AI brainboxes they need. There's also a training awareness gap - 79% of employers are clueless about implementing AI workforce training. At the same time, workers lack know-how on what training is available and which career paths need AI skills.&nbsp;
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Readying the Workforce for AI&nbsp;
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To make the most of AI and keep Asia-Pacific prospering, governments, industries and educators need to team up. Programs like AWS's 'AI Ready' offering free courses in AI and generative AI are paving the way to upskill workers. By giving employees, the right AI skills and steering them into fitting roles, the Asia-Pacific region can unleash the full potential of AI and cultivate a culture of innovation and higher productivity.&nbsp;&nbsp;
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To hear from the experts in the field, await MCG Talent&rsquo;s comprehensive guide to recruitment trends, tech and talent coming soon.&nbsp;&nbsp;
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If you would like to read the full report: <a class="Hyperlink SCXW15417112 BCX0" href="https://resources.awscloud.com/ai-skills/2024-aws-study-on-ai-skills-in-asia-pacific" target="_blank" rel="noreferrer noopener">https://resources.awscloud.com/ai-skills/2024-aws-study-on-ai-skills-in-asia-pacific</a>&nbsp;&nbsp;
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Resources: <a class="Hyperlink SCXW15417112 BCX0" href="https://www.aboutamazon.sg/news/aws/new-report-ai-skills-could-boost-salaries-and-accelerate-career-growth-for-asia-pacific-workers" target="_blank" rel="noreferrer noopener">https://www.aboutamazon.sg/news/aws/new-report-ai-skills-could-boost-salaries-and-accelerate-career-growth-for-asia-pacific-workers</a>&nbsp;&nbsp;
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