About the Job
MCG Talent are seeking a Senior Account Executive with a strong background in public relations and a passion for technology. The ideal candidate will have a proven track record of managing and executing PR campaigns for tech clients, cultivating media relationships, and contributing to the overall success of the agency. About the Role
About the Candidate
- Client Engagement: Serve as the primary point of contact for assigned tech clients, understanding their unique needs, objectives, and challenges. Build and maintain strong client relationships to ensure their PR goals are met and exceeded.
- Strategic Planning: Collaborate with clients and internal teams to develop comprehensive PR strategies that align with their business objectives and resonate with target audiences. Leverage industry insights to recommend innovative approaches for maximum impact.
- Media Relations: Foster and maintain relationships with key media outlets, journalists, and influencers in the tech sector. Proactively pitch and secure media coverage for clients in top-tier publications, both locally and internationally.
- Content Creation: Develop high-quality, compelling content including press releases, bylined articles, blog posts, and more. Tailor content to effectively convey complex tech concepts in an engaging and understandable manner.
- Campaign Execution: Lead the execution of PR campaigns, coordinating cross-functional teams to ensure all deliverables are met on time and within budget. Monitor campaign performance and provide regular updates to clients, making necessary adjustments for optimal results.
- Event Management: Plan, coordinate, and support tech-related events, such as product launches, trade shows, and press conferences. Ensure seamless execution and maximum media attendance.
- Monitoring and Reporting: Monitor media coverage and industry trends, providing regular reports to clients on the impact of PR efforts. Use data-driven insights to refine strategies and showcase the value of PR initiatives.
- Mentorship: Provide guidance and mentorship to junior team members, offering support in their professional growth and development within the agency.
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field
- Minimum of 3 years of experience in public relations
- Strong network of media contacts both locally and internationally
- Excellent written and verbal communication skills, with the ability to craft compelling narratives
- Proven track record of successfully managing and executing PR campaigns from start to finish
- Familiarity with emerging technology trends and the ability to translate complex concepts into accessible content
- Strong organizational skills and the ability to manage multiple projects simultaneously
- Proficiency in digital PR tools and platforms
- Collaborative and team-oriented mindset, with the ability to work effectively in a fast-paced environment
- Competitive salary and performance-based bonuses
- Opportunities for professional development and growth within the agency
- Collaborative and inclusive work environment
- Exposure to cutting-edge technology and innovative clients
- 4 day working week
- Health and wellness benefits
Please note that MCG Talent can only respond to those candidates that we feel meet the criteria laid out by our client.