Senior Marketing Manager

A well-established consumer and lifestyle brand is looking for a Senior Marketing Manager to lead its brand, digital, and integrated marketing programmes. This role is ideal for an experienced leader who can combine strategic vision with hands-on execution.

The ideal candidate has a strong background in brand management, campaign leadership, and performance-driven marketing. You will bring commercial insight, team leadership experience, and the ability to shape brand growth across multiple channels and markets.


Key Responsibilities

• Lead development of annual marketing strategies, calendars, and campaigns.
• Oversee brand positioning, storytelling, and creative development across consumer touchpoints.
• Drive digital, social, CRM, and performance marketing initiatives.
• Partner with commercial teams to support sales, promotions, and market expansion.
• Manage agency partners and collaborate across internal departments.
• Monitor market trends, consumer behaviour, and competitor activity.
• Manage budgets, reporting, and team development.

Skills & Experience

• Minimum 8 years of experience in marketing, brand management, or integrated communications.
• Strong understanding of consumer behaviour, digital marketing, and brand strategy.
• Demonstrated success in driving measurable growth across channels.
• Excellent communication and stakeholder-management skills.
• Leadership experience with the ability to guide and mentor high-performing teams.
• Experience working across APAC markets is preferred.

Please note that MCG Talent can only respond to those candidates that we feel meet the criteria laid out by our client.