Marketing Specialist (Social Media)

We are on the search for a talented Marketing Specialist (Social Media)to join a globally recognised tech brand to join their growing regional team in Tokyo, Japan.
  
About the Role

• Shape and drive the brand's social personality and communication.
• Oversee go-to-market plans for social brand programs in Japan, managing everything from briefing to creative execution and results analysis.
• Collaborate with local, regional, and global teams to deepen brand engagement and elevate our social presence.

  
Key Responsibilities

• Project management for social and brand campaigns with a social-first lens.
• Develop strategies, calendars, and GTM plans for specific campaigns.
• Measure performance and conduct post-mortems to inform future strategies.
• Deliver integrated marketing programs to drive pipeline growth and customer loyalty with customer and prospect organisations.
• Support compliance regarding external agency partnerships.
• Collaborate with marketing channels – partner marketing, product marketing, online, social, customer references and others to integrate field programs into customer buyer’s journey

  
Requirements

• 5+ years of experience in content marketing roles across agencies or client side.
• Proven experience in planning, executing, and optimizing social media content and campaigns.
• Strong understanding of YouTube’s ecosystem and APAC pop culture.
• Experience with influencers, content production, and social analytics.
• Ability to handle multiple projects in a fast-paced environment.
• Strong leadership and communication skills, with a talent for building collaborative partnerships.
• Excellent English communication skills and fluency in Japanese.

Please note that MCG Talent can only respond to those candidates that we feel meet the criteria laid out by our client.