Job description.

***Note that the client is looking for someone to be based in SEOUL and they MUST have prior experience working in South Korea***
 
Client will provide relocation if necessary.
 
Want to work with a luxury house that sets the industry tone worldwide? Read on!
 
My client is a well-reputed name in the space looking for a Head of Communications in Seoul. It is the perfect role for someone with 14+ years of experience working in Luxury Communications.
 
Responsibilities:
  • Collaborate with Directors of Communications and global senior leadership to develop an integrated communication strategy aligned with brand objectives and target audience in South Korea.
  • Identify trends, opportunities, and challenges in the luxury fashion industry.
  • Proactively engage with media to secure high-quality coverage and generate positive visibility. Manage media inquiries, press releases, events, and trips.
  • Oversee compelling content creation, including press releases, speeches, and presentations.
  • Drive digital communications strategy, manage social media presence, and partner with digital marketing for integrated campaigns.
Requirements:
  • Minimum 15+ years of experience in luxury fashion or luxury goods communications.
  • Deep understanding of the luxury fashion landscape, industry trends, and media.
  • Proven experience in managing media relations, crisis communications, and successful PR campaigns in South Korea.
  • Strong writing and editing skills in English.
  • Excellent interpersonal and relationship-building skills.
  • Proficiency in digital communication platforms and social media management.
  • Highly organized, detail-oriented, and able to manage multiple projects.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Fluent in English; proficiency in other Asian languages is a plus.
 Please note that MCG Talent can only respond to those candidates that we feel meet the criteria laid out by our client.

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