Job description.

About the Role
As a Business Director, you will play a pivotal role in delivering exceptional results for our clients through strategic media planning and innovative problem-solving. You'll collaborate with cross-functional teams to provide comprehensive connection planning recommendations, ensuring effective implementation while nurturing client relationships. Additionally, you'll lead the preparation of media plans and supervise their execution, all while driving a commitment to excellence.
 
Responsibilities:
 
1) Client Relationships:
  • Take ownership of client media requirements, from strategy formulation to implementation.
  • Develop and maintain strong client relationships by providing media plans across various channels.
  • Offer insights-driven solutions for brand challenges through Change Planning and media tools. 
2) Strategic Innovation:
  • Contribute to new business presentations with insights, media plans, and innovative strategies.
  • Drive quality, performance, and professional conduct within the team.
  • Lead and mentor your team to enhance the quality of client deliverables.
About the Candidate
  • Strong understanding of media planning, campaign management, and experience across TV, print, radio, and digital media.
  • Proficiency with Media Research Tools such as Comscore, GWI, TGI, and YouGov.
  • Minimum 10 years of experience in media, communication, or advertising.
  • Strong analytical skills (qualitative and quantitative) and strategic creativity.
  • Expertise in media tools, techniques, and processes.
  • In-depth knowledge of all media channels, including digital, and the ability to translate ideas into actionable strategies.
  • Experience with clients in complex organizations and dealing with senior stakeholders (C-level) is a plus.
  • Previous experience with B2B, Consumer Electronics, and/or Cosmetic industries is advantageous.
  • Familiarity with performance-driven media plans (e-commerce/D2C, conversion, lead-generation) is a plus.
Please note that MCG Talent can only respond to those candidates that we feel meet the criteria laid out by our client.

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